LiteCards Privacy Policy 1. Introduction Thank you for considering our service. This privacy policy will explain how our organization uses the personal data we collect from you when you use our mobile applications or website. 2. Why do we process your data? We may process your data as necessary to: * Create and maintain an account for you. * Enable you to use our Services or website. * Send you service-related communications (such as: technical notices, security alerts, or administrative messages). Based on our legitimate interest to make our services the best they can be and secure, we may process your data to: * Operate and maintain our services (for example, by making sure our services are secure and function as intended), troubleshoot or debug any bugs, errors, or other issues in our services. * Measure and analyze the use of our services or data we collect through our services. * Create data that is not identifiable to you (for example, aggregate data), which we may then use and share freely. * Conduct surveys or other research to learn more about our users. * Improve our current services or develop new services. * Personalize your experience based on your activity. * Handle your support requests. * Send you service-related communications (for example, technical notices, security alerts, or administrative messages). * Moderate and monitor the use of our services, either automatically or manually. * Ensure that our Terms of Service, Code of Conduct, and any other agreements are followed. * Detect, investigate, or prevent fraud or fraudulent or otherwise unauthorized behavior. * Keep track of installations of our apps. * Display advertisements. 3. Advertising Advertisements provide us a way to offer applications and our websites for free or at reduced cost. We have a legitimate interest to provide you with relevant ads in our apps and websites, in order to: * Measure, analyze, and improve the effectiveness of our advertising * Show ads to you in our apps and websites, either from us or our advertising partners. * Keep track of your activity in our apps and websites to learn about your interests and improve the advertising in our apps and websites, or personalize, or allow our advertising partners to personalize, the ads you see in our apps and websites to make them more relevant to you. We work with a number of advertising partners to show third-party ads in our apps and websites. These advertising partners may collect or receive data from us or our services, including through the use of cookies, web beacons, or other storage technologies. The advertising partners listed below process the data they collect or receive independently of us for the purposes specified in their respective privacy policies (e.g. ad measurement or personalization). Advertising Partner Link to Privacy Policy AdColony https://www.adcolony.com/privacy-policy/ Adobe Advertising Cloud https://www.adobe.com/privacy/general-data-protection-regulation.html Amazon https://aps.amazon.com/aps/privacy-policy/ Apple https://www.apple.com/legal/privacy/data/en/apple-advertising/ Chartboost https://answers.chartboost.com/en-us/articles/200780269 Facebook https://www.facebook.com/policy.php Google https://policies.google.com/privacy Index Exchange https://www.indexexchange.com/privacy/ ironSource https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/ Liftoff https://liftoff.io/privacy-policy/ LinkedIn https://www.linkedin.com/legal/privacy-policy Magnite https://rubiconproject.com/rubicon-project-advertising-technology-privacy-policy/ Microsoft https://privacy.microsoft.com/en-us/privacystatement Mintegral https://www.mintegral.com/en/privacy/ MobileFuse https://mobilefuse.com/privacy-policy myTarget https://legal.my.com/us/mytarget/privacy/ Pangle https://www.pangleglobal.com/privacy/enduser-en PubMatic https://pubmatic.com/legal/privacy-policy/ Snap https://snap.com/en-US/privacy/privacy-policy SpotX https://www.spotx.tv/privacy-policy/ Tappx https://www.tappx.com/en/privacy-policy/ TikTok https://www.tiktok.com/legal/privacy-policy?lang=en Unity https://unity3d.com/legal/privacy-policy/ Verizon Media https://www.verizonmedia.com/policies/ie/en/verizonmedia/privacy/index.html Venatus Media https://www.venatusmedia.com/privacy Vungle https://vungle.com/privacy/ 4. Google and Facebook Services Google Analytics We use the Google Analytics service from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) to analyze our website visitors. Google uses cookies to track the use of the online product or service by users and the information is generally transferred to a Google server in the USA and stored there. Google will use this information on our behalf to evaluate the use of our online products and services by users, to compile reports on the activities within these online products and services and to provide us with further services associated with the use of these online products and services and the use of the internet. Pseudonymous user profiles can be created from the processed data. The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. Users can prevent the collection of data generated by cookies by downloading and installing the browser plug-in that is available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en. Google is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active) Facebook Marketing Services We use the “visitor action pixels” from Facebook Inc. (Menlo Park, California) on our website so that user behavior can be tracked after users have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads. We also use Facebook’s Software Development Kit (SDK) within our apps, in order to link various Facebook services with our apps. For example, this enables users to be able to use the Facebook SDK to share content from our apps within their Facebook timeline or to send messages to other Facebook users. Further information about the Facebook SDK within iOS can be found here: https://developers.facebook.com/docs/ios. For Android, please refer to: https://developers.facebook.com/docs/android. Facebook App Events: We use the Facebook App Events service though the Facebook SDK to track the reach of our advertising campaigns and the use of the Facebook SDK. Facebook merely provides us with an aggregated analysis of user behavior with our app. We have no influence beyond that on the information that will be processed through App Events by Facebook. In our app settings, you can opt out of using App Events for these purposes. Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). The legal basis for this processing is Art. 6 paragraph 1 sentence 1 letter b and f GDPR. Facebook Analytics Facebook Analytics uses the data to provide analytics and attribution information. The precise information collected includes Usage Data and various types of Data as specified in the privacy policy of the service on Facebook. Firebase by Google We use the Firebase service from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) in order to derive application behavioral analytics and diagnostics. We use that information to see how users interact with our website and app. Firebase is part of the Google Cloud Platform and offers numerous services for developers. A list can be found here: https://firebase.google.com/terms/. Some Firebase services process personal data. In most cases, the personal data is limited to so-called “instance IDs”, which are provided with a time stamp. These “Instance IDs” assigned by Firebase are unique and thus allow the linking of different events or processes. This data does not represent personally identifiable information for us, nor do we make any efforts to personalize it subsequently. We process these aggregated data to analyze and optimize usage behavior, for example by evaluating crash reports. 5. What data do we collect and process? * If you have provided them to us: Your name, email address, or other contact information (for example, when registering an account or subscribing to our communications). * Online identifiers such as a name, alias, IP address, identifiers we assign to your account, or hardware or operating system based identifiers including your Advertising ID. * Technical information about the device you use to use our app (for example, information about its type, model, manufacturer, operating system, language, display, processor, or memory, or other apps installed). * Your coarse location (for example, country, state, or city), inferred from your IP address. * Information about your use of the app and websites (for example, information about your progress, your visits to our websites, or your interactions with ads in our apps or websites). * Information about your interactions with our ads outside of the services (for example, on third-party websites or applications), including information on how you were referred to our apps or websites. * Crash logs or other information related to bugs, errors, or other issues in our apps or websites. * Inferences we make based on your activity in our apps or websites. * Messages or other communications you send to us or through the app or websites (for example, in-app messages or emails you send to our support team). * If you choose to connect a third-party account (for example, a social media account) with our app or websites, information we receive from the third-party account provider (for example, an account name, identifier, or email address to enable cross-device usage or a profile name, picture, or friends information to provide social features). * If you make purchases in our apps or websites, information we receive from third-party payment service providers to validate those purchases. * If you have subscribed to our communications, your content preferences or other information you submit to us when subscribing to our communications. * If you participate in our surveys or other research, any comments, feedback, responses, or other information you provide to us when doing so (for example, information about your background or experience with our app or websites). * Any other information you choose to submit to us through our apps, websites, or otherwise, and with your consent, other information explained to you when asking for your consent (for example, your GPS location for location-based experiences). We do not expect or intend to collect or otherwise process any special categories of data relating to you. By special categories of data, we mean genetic, biometric or health information, information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, or information about your criminal offenses or convictions. Please do not provide this kind of information to us or use the app or websites to make it available to others. 6. How do we store your data? We have adopted measures to provide your data a level of security appropriate for the degree of risk involved with the processing activities described in this notice. These measures are designed to protect your data against accidental or unlawful destruction, loss, or alteration as well as unauthorized disclosure or access. The specific measures we employ vary, but typically include, for example, encryption in transit, pseudonymization of identifying data where feasible, and controls to limit access to services or systems that contain personal data. 7. Age limit Under our Terms of Service, you represent that you are at least 13 years of age. However, we do not know the specific age of individual users of our Services. If you are under 13 years of age, please do not provide your personal data (including your name, address, telephone number, or email address) to us or use the app or wesbites to make your personal data available to others. Ask your parent or guardian monitor your usage. If you wish to create an account that requires you to provide any personal data, please ask a parent or guardian to create an account. 8. What are your data protection rights? * Without an account, data is stored with pseudonymization and not identifiable to a person with the data we possess. Uninstall the application to disassociate this data. You are able to see your pseudonymous data inside the app settings. * If you register an account, we will provide a way to delete personal data associated with the account. We may preserve IP address data as a legitimate interest to protect our security. * If we send any of our unique identifiers to a third party service, such as Google Firebase, we will provide a way to delete those identifiers in those services when deleting an account in the app or websites. If you do not have a registered account, we will not send those unique identifiers we generate to any third party service. * In the case of data deletion requests, we will keep a copy of the data deletion request in the event we need to delete data from restored backups in the future. Such deletion requests will themselves be deleted if or when all backups older than the date of the request is deleted. 9. Marketing On occasion, our Company would like to send you information about products and services of ours that we think you might like. If you have agreed to receive marketing, you may always opt out at a later date. You have the right at any time to stop our Company from contacting you for marketing purposes. 10. Changes to our privacy policy Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 17 February 2022. 11. How to contact us If you have any questions about Our Company's privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us. Email us at: support@litecards.com